Imperfecta primer mockup

Imperfecta

TIME

2023

ROLE

WEB DESIGNER & DEVELOPER, UX UI, SEO OPTIMIZATION

A brand offering art therapy and ceramics courses, connecting users with handmade products through a seamless and creative online experience.

Imperfecta segundo mockup
Imperfecta segundo mockup
Imperfecta segundo mockup

Imperfecta needed a landing page to connect the brand with its audience and showcase the services and products offered by Verónica Rodríguez.


With multiple services like art therapy and ceramics courses, plus a product catalog, the challenge was to organize the content across multiple subpages without complicating the user experience.

Imperfecta cuarto mockup
Imperfecta cuarto mockup
Imperfecta cuarto mockup
Imperfecta tercer mockup
Imperfecta tercer mockup
Imperfecta tercer mockup

A Framer website was developed, featuring several subpages dedicated to different aspects of the brand: Home, About Me, Product Catalogs, Art Gallery, Proposals, and Contact. Each section presents services and products in an organized and accessible manner.


Additionally, a feature was added that redirects users to WhatsApp when selecting a product, enabling direct communication with the owner for inquiries and purchases.

Imperfecta quinto mockup
Imperfecta quinto mockup
Imperfecta quinto mockup

The result is an intuitive and visually appealing website that not only communicates Imperfecta's services and products but also allows users to connect directly with the brand. The platform improves navigation and access to essential information, enhancing the brand's online presence and ability to interact with its audience.

Imperfecta sexto mockup
Imperfecta sexto mockup
Imperfecta sexto mockup

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